Instagram, Pinterest and Youtube add ‘buy’ buttons
Earning money is the objective of any company. No matter the dimension, area or raison d’etre. Every company wants it, no matter what, EARN MONEY. And social networks (with respect of Google’s guru) have demonstrated to be ingenious not only in the art of monetization, but also in the creation of value. The last to come is the ‘buy’ button, a call to action that benefits consumers as much as marketers. Because you know what the theory says: “Less searching time, more shopping time”.
Consumers, influencers and marketers are in social networks. Each of them with their objective, but all extracting the most benefit.
The consumers usually recur to the social channels to discover, investigate and make decisions. A much valuated engagement by marketers that have seen in the most compromised followers big ambassadors for their brands.
Social networks have become a key tool to earn visibility and create online reputation. But let’s not forget that the objective, making a bigger or smaller detour, of the marketers is always to EARN MONEY.
From there the appearance of influencers that act as practitioners and/or showcase, turn into an excellent connection between brand and consumer. But the incorporation of the ‘buy button’ in social networks will surely make the conversion rate better.
Instagram, Pinterest and Youtube: the new ‘visual’ eCommerce
Instagram, Pinterest and, recently, Youtube, the ‘visual social network’ by excellence, are without a doubt a big showcase of products and services that are susceptible to be bought. But with the incorporation of the ‘buy button’ these social networks go from being showcase to be a ‘visual eCommerce’.
It is true that social channels are one of the principals ‘stimulators’ because they help accelerate decision making notably. Let’s not forget that as consumers we recur to social profiles of the brands looking for opinions, other users experience, tutorials, fact sheet… In conclusion, arguments that convince us we have found the best option. But with the incorporation of the ‘buy button’ the selling process accelerates even more because it gives the ‘immediacy’ that every consumer long for: like it… buy it.
The ‘buy button’ is the call to action that every marketer and consumer needs. A call, clear and concise, that allows the selling funnel to reduce. This direct connection guarantees the reply by impulse that in many occasions gets lost along the way of changing pages and webs.
Google has also seen in it as a great gold mine (and source of income). It first incorporated the ‘Shopping’ classification to later insert the ‘buyable’ in the proper results.
The buy button will be a great source of income, for the platforms and the marketers, but also, it is an excellent solution for consumers because it makes the search process easier, that many times wants to end up in buying.