Wide Eyes Blog - THE FASHIONTECH DIARY THE FASHIONTECH DIARY
  • RETAIL INNOVATION
    • How Visual AI can boost Luxury Fashion brands 
      How Visual AI can boost Luxury Fashion brands 
    • Why do you really need AI for fashion?
      Why do you really need AI for fashion?
    • The Basic Guide to Automated Product Tagging for eCommerce
      The Basic Guide to Automated Product Tagging for eCommerce
  • TECHNOLOGY DROPS
    • Dr. Vacit Oguz Yazici, PhD at Wide Eyes Technologies, winner of the Pioner Award 2022
      Dr. Vacit Oguz Yazici, PhD at Wide Eyes Technologies, winner of the Pioner Award 2022
    • AUTOMATIC IMAGE TAGGING or WHY MACHINES MATTER
      AUTOMATIC IMAGE TAGGING or WHY MACHINES MATTER
    • Visual AI to collect valuable data on Black Friday: 2020 vs 2019
      Visual AI to collect valuable data on Black Friday: 2020 vs 2019
  • FASHION ECOMMERCE
    • How Visual AI can boost Luxury Fashion brands 
      How Visual AI can boost Luxury Fashion brands 
    • Top 3 AI Solutions to eCommerce Success on Black Friday 2022
      Top 3 AI Solutions to eCommerce Success on Black Friday 2022
    • Why do you really need AI for fashion?
      Why do you really need AI for fashion?
  • BE VISUAL
    • Product Discovery or Product Search? This is the question…
      Product Discovery or Product Search? This is the question…
    • AI FOR MORE SUSTAINABLE FASHION
      AI FOR MORE SUSTAINABLE FASHION
    • Recommendations To The Rescue
      Recommendations To The Rescue
  • NEWS
    • Experience the Power of Visual AI: Visit Wide Eyes Technologies at MWC 2023
      Experience the Power of Visual AI: Visit Wide Eyes Technologies at MWC 2023
    • Dr. Vacit Oguz Yazici, PhD at Wide Eyes Technologies, winner of the Pioner Award 2022
      Dr. Vacit Oguz Yazici, PhD at Wide Eyes Technologies, winner of the Pioner Award 2022
    • Visual AI to collect valuable data on Black Friday: 2020 vs 2019
      Visual AI to collect valuable data on Black Friday: 2020 vs 2019
RETAIL INNOVATIONJune 23, 2015

Like it… Shop it: Social networks turn into the new ‘visual’ ecommerce

Instagram, Pinterest and Youtube add ‘buy’ buttons

Earning money is the objective of any company. No matter the dimension, area or raison d’etre. Every company wants it, no matter what, EARN MONEY. And social networks (with respect of Google’s guru) have demonstrated to be ingenious not only in the art of monetization, but also in the creation of value. The last to come is the ‘buy’ button, a call to action that benefits consumers as much as marketers. Because you know what the theory says: “Less searching time, more shopping time”.

Consumers, influencers and marketers are in social networks. Each of them with their objective, but all extracting the most benefit.

Consumers, Marketers and influencers

The consumers usually recur to the social channels to discover, investigate and make decisions. A much valuated engagement by marketers that have seen in the most compromised followers big ambassadors for their brands.

Social networks have become a key tool to earn visibility and create online reputation. But let’s not forget that the objective, making a bigger or smaller detour, of the marketers is always to EARN MONEY.

From there the appearance of influencers that act as practitioners and/or showcase, turn into an excellent connection between brand and consumer. But the incorporation of the ‘buy button’ in social networks will surely make the conversion rate better.

Instagram, Pinterest and Youtube: the new ‘visual’ eCommerce

SOCIAL-SHOPPABLE_BUY-BUTTON_WIDE-EYES_PLUS-COMMERCE

Instagram, Pinterest and, recently, Youtube, the ‘visual social network’ by excellence, are without a doubt a big showcase of products and services that are susceptible to be bought. But with the incorporation of the ‘buy button’ these social networks go from being showcase to be a ‘visual eCommerce’.

It is true that social channels are one of the principals ‘stimulators’ because they help accelerate decision making notably. Let’s not forget that as consumers we recur to social profiles of the brands looking for opinions, other users experience, tutorials, fact sheet… In conclusion, arguments that convince us we have found the best option. But with the incorporation of the ‘buy button’ the selling process accelerates even more because it gives the ‘immediacy’ that every consumer long for: like it… buy it. 

The ‘buy button’ is the call to action that every marketer and consumer needs. A call, clear and concise, that allows the selling funnel to reduce. This direct connection guarantees the reply by impulse that in many occasions gets lost along the way of changing pages and webs.

Google has also seen in it as a great gold mine (and source of income). It first incorporated the ‘Shopping’ classification to later insert the ‘buyable’ in the proper results.

The buy button will be a great source of income, for the platforms and the marketers, but also, it is an excellent solution for consumers because it makes the search process easier, that many times wants to end up in buying.

Read more news about #BuyButton here: Instagram, Pinterest, Youtube and Google

Share this:

  • Twitter
  • LinkedIn
  • Email
  • WhatsApp
  • Telegram

Share on

  • Facebook
  • Twitter
  • Pinterest
  • Google +
  • LinkedIn
  • Email
Previous articleSEARCH ENGINES REVOLUTION | From Semantic Search to Visual Search
Next articleIs Visual Search ready to revolutionise retail?

You may also like

How Top Luxury Brands Use Visual AI

How Visual AI can boost Luxury Fashion brands 

Why do you really need AI for fashion?

The Basic Guide to Automated Product Tagging for eCommerce

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FOLLOW US!

Recent Posts

  • Experience the Power of Visual AI: Visit Wide Eyes Technologies at MWC 2023
  • Dr. Vacit Oguz Yazici, PhD at Wide Eyes Technologies, winner of the Pioner Award 2022
  • How Visual AI can boost Luxury Fashion brands 
  • Top 3 AI Solutions to eCommerce Success on Black Friday 2022
  • Why do you really need AI for fashion?

More Stories

How Swarovski keeps up with digital innovation

Swarovski has started an innovation department to action digital ideas from across the company. Stefan…

Share this:

  • Twitter
  • LinkedIn
  • Email
  • WhatsApp
  • Telegram

WE SOCIAL

Talk About…

AI AI API AI Fashion AI Solutions AI Technology Artificial Intelligence auto-tagging autotagging Computer Vision Customer Experience CX Deep Learning eCommerce Engagement fashion Fashion Industry Fashion Retail FashionTech Fashion Visual Search fashtech Find Similar image purchase Image Recognition Image Recognition Technology Image Search mcommerce Mobile Search Mobile Visual Search Omnichannel Retail retail innovation Search by image Shopping Experience Shop the Look similar recommendation Style Advisor Visual AI Visual eCommerce VISUAL SEARCH Visual Search Engine Visual Search Technology visual shopping Visual Technology Wide Eyes Wide Eyes Technologies

#BeVisualMyFriend

FASHION VISUAL SEARCH API

Made with ❤ by WIDE EYES
Back to top