• ABOUT US
  • CONTACT US
  • LEGAL
  • PRIVACY POLICY
Wide Eyes Blog - THE FASHIONTECH DIARY THE FASHIONTECH DIARY
  • RETAIL INNOVATION
    • Why machines matter
      Why machines matter
    • AI FOR MORE SUSTAINABLE FASHION
      AI FOR MORE SUSTAINABLE FASHION
    • Recommendations To The Rescue
      Recommendations To The Rescue
  • NEWS
    • AI FOR MORE SUSTAINABLE FASHION
      AI FOR MORE SUSTAINABLE FASHION
    • Visual AI to collect valuable data on Black Friday: 2020 vs 2019
      Visual AI to collect valuable data on Black Friday: 2020 vs 2019
    • BLACK FRIDAY: METRICS
      BLACK FRIDAY: METRICS
  • TECHNOLOGY DROPS
    • BLACK FRIDAY: METRICS
      BLACK FRIDAY: METRICS
    • Human vs. Machine
      Human vs. Machine
    • Shop-the-look service to delight impatient customers
      Shop-the-look service to delight impatient customers
  • ONE TO ONE
    • 3 Secrets Retailers Need To Know About Gen Z
      3 Secrets Retailers Need To Know About Gen Z
    • How fashion startups learned the value of AI Visual Tech [Trendy.guru]
      How fashion startups learned the value of AI Visual Tech [Trendy.guru]
    • David, Marc and Houcine: millennials that wish to make mobile their profession
      David, Marc and Houcine: millennials that wish to make mobile their profession
RETAIL INNOVATIONJune 23, 2015

Like it… Shop it: Social networks turn into the new ‘visual’ ecommerce

Instagram, Pinterest and Youtube add ‘buy’ buttons

Earning money is the objective of any company. No matter the dimension, area or raison d’etre. Every company wants it, no matter what, EARN MONEY. And social networks (with respect of Google’s guru) have demonstrated to be ingenious not only in the art of monetization, but also in the creation of value. The last to come is the ‘buy’ button, a call to action that benefits consumers as much as marketers. Because you know what the theory says: “Less searching time, more shopping time”.

Consumers, influencers and marketers are in social networks. Each of them with their objective, but all extracting the most benefit.

Consumers, Marketers and influencers

The consumers usually recur to the social channels to discover, investigate and make decisions. A much valuated engagement by marketers that have seen in the most compromised followers big ambassadors for their brands.

Social networks have become a key tool to earn visibility and create online reputation. But let’s not forget that the objective, making a bigger or smaller detour, of the marketers is always to EARN MONEY.

From there the appearance of influencers that act as practitioners and/or showcase, turn into an excellent connection between brand and consumer. But the incorporation of the ‘buy button’ in social networks will surely make the conversion rate better.

Instagram, Pinterest and Youtube: the new ‘visual’ eCommerce

SOCIAL-SHOPPABLE_BUY-BUTTON_WIDE-EYES_PLUS-COMMERCE

Instagram, Pinterest and, recently, Youtube, the ‘visual social network’ by excellence, are without a doubt a big showcase of products and services that are susceptible to be bought. But with the incorporation of the ‘buy button’ these social networks go from being showcase to be a ‘visual eCommerce’.

It is true that social channels are one of the principals ‘stimulators’ because they help accelerate decision making notably. Let’s not forget that as consumers we recur to social profiles of the brands looking for opinions, other users experience, tutorials, fact sheet… In conclusion, arguments that convince us we have found the best option. But with the incorporation of the ‘buy button’ the selling process accelerates even more because it gives the ‘immediacy’ that every consumer long for: like it… buy it. 

The ‘buy button’ is the call to action that every marketer and consumer needs. A call, clear and concise, that allows the selling funnel to reduce. This direct connection guarantees the reply by impulse that in many occasions gets lost along the way of changing pages and webs.

Google has also seen in it as a great gold mine (and source of income). It first incorporated the ‘Shopping’ classification to later insert the ‘buyable’ in the proper results.

The buy button will be a great source of income, for the platforms and the marketers, but also, it is an excellent solution for consumers because it makes the search process easier, that many times wants to end up in buying.

Read more news about #BuyButton here: Instagram, Pinterest, Youtube and Google

Share on

  • Facebook
  • Twitter
  • Pinterest
  • Google +
  • LinkedIn
  • Email
Previous articleSEARCH ENGINES REVOLUTION | From Semantic Search to Visual Search
Next articleIs Visual Search ready to revolutionise retail?

You may also like

Why machines matter

AI FOR MORE SUSTAINABLE FASHION

Recommendations To The Rescue

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FOLLOW US!

Recent Posts

  • Why machines matter
  • AI FOR MORE SUSTAINABLE FASHION
  • Visual AI to collect valuable data on Black Friday: 2020 vs 2019
  • Recommendations To The Rescue
  • BLACK FRIDAY: METRICS

More Stories

Is Visual Search ready to revolutionise retail?

Can visual search technology turn online shopping into a real shopping experience? Can visual search…

WE SOCIAL

Talk About…

AI AI API AI Fashion AI Solutions AI Tech AI Technology API Artificial Intelligence auto-tagging Computer Vision Customer Experience CX Deep Learning eCommerce Engagement fashion Fashion Industry Fashion Retail FashionTech Fashion Visual Search fashtech Find Similar image purchase Image Recognition Image Recognition Technology Image Search mcommerce Mobile Search Mobile Visual Search Omnichannel Retail retail innovation Search by image Shopping Experience Shop the Look similar recommendation Style Advisor Visual eCommerce VISUAL SEARCH Visual Search Engine Visual Search Technology visual shopping Visual Technology Wide Eyes Wide Eyes Technologies

#BeVisualMyFriend

FASHION VISUAL SEARCH API

  • ABOUT US
  • CONTACT US
  • LEGAL
  • PRIVACY POLICY
Made with ❤ by WIDE EYES
Back to top