Wide Eyes Technologies decodes the future of search during FashionTech Berlin 2016
On June 29th, Berlin will become the European capital of the FashionTech. It’s the centre point that will bring together the main players in the sector – innovative designers, experts, marketers and creatives from fashion and technology to discuss the future of fashion.
FashionTech Berlin, is a top-notch event that connects both worlds of fashion and technology, and has been consolidated as a reference for professionals in the agenda of activities of the Berlin Fashion Week 2016.
In its fourth season, FashionTech Berlin has an expert panel which will discuss how technology is influencing the way fashion is designed, produced, distributed, marketed and sold. Luis Manent, CEO & Co-founder of Wide Eyes Technologies on one of the hot topics of this edition: Fashion Visual Search.
Lack of time and inefficiency of conventional search engines are some of the challenges faced by retailers and especially by fashion eCommerce. The figures below speak for themselves:
- 44% of online purchases begin with using a search engine.
- 90% of smartphone users use in-store devices.
- 80% of semantic searches are unsuccessful.
- 52% of the purchases are closed in the first 15 minutes.
So…
How can the search process be optimized?
How can street style be connected with an online catalog?
Searching by image is the solution.
Under the title of “The evolution of search: from semantic to visual search” (June 29, 14: 20h), Luis Manent will invite us to explore how image recognition technology can improve customer experience, engagement and sales.
You can download the complete program here.
We also invite you to visit the Wide Eyes Technologies booth at the Networking Area of FashionTech Berlin. It’s a new opportunity to discover the most disruptive fashion visual search engine and image recognition technology and also is a chance for you to have a chat with our team. We will be delighted to show you the different applications that our Fashion Visual Search technology has to offer.
If you would like to book a meeting with us please email info@wide-eyes.it and we’ll make sure you get a spot on our calendar.
We hope to see you there!
