Introducing Our New Brand Identity & Website!
We are proud to announce the launch of our new brand identity -including a new logo, colors, and font-, and of our website as part of the ongoing evolution of the Wide Eyes brand.
Rebranding was a must for several reasons including: our significant growth last year; the need to update and refresh our brand to reflect who we are today and to symbolise our future; to help us communicate better the AI solutions we provide; to help us define a clear and updated value proposition; and to establish a strong visual identity.
New Brand Identity
After carefully considering it, we chose this new logo that reflects a trendier minimalist look that captures perfectly our mission: helping people to discover the fashion they desire in a seamless way, and connecting their inspiration to our clients’ product catalog. Don’t forget that our philosophy has always been Live the fashion with ‘Wide Eyes’.
Evolution of the ‘EYE’ symbol
The logo of Wide Eyes has changed from a simple eye to an evolutionary “eye” to better merge the several icons and ideas that define our company: the eye, programming, coding and the camera.
Optimizing our business name
We have simplified our business name. Now we are only WIDE EYES, (without ‘technologies)’ as we are more than a SaaS company with ‘the best technology in the world’. We become partners of our customers and we work with our eyes wide open to reach their goals. Their success is our success.
The Open sans font is deliberately clean and modern, and the bold font transmits a strong personality.
Yellow is our new blue
Breaking with the ‘technological’ blue has not been easy. However, yellow is cool and refreshing and, used in combination with black, it creates one of the most elegant color combinations.
We could say we have chosen yellow because it transmits many of our values. Yellow is the color of sunshine, hope and happiness. It stands for happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect and loyalty. Some studies show that yellow enhances vision and builds confidence. This, however, couldn’t be further from reality. The simple truth is that we decided to use this colour because we like it, without further ado. We are simple and efficient! 😉
The new website invites to join the new visual intelligence era, providing a clear message of who we are, what we stand for and where our values lie when developing and delivering AI solutions for the Fashion industry. The Wide Eyes’ website also boasts a clean design and an intuitive and consistent site-wide navigation system. It is also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.
We’ve introduced a range of new content to the website, including a Case Studies section to show you how other fashion retailers and partners use our solutions. A premium selection of AI use-cases in fashion to be inspired.
In addition, in our Careers section the visitors can discover why they should come and work at Wide Eyes, among other things.
Moving forward, we also plan to continue to add more video content and product information to provide you with all of the relevant details. We will continue to publish articles on our blog regularly, as we want to show our singular viewpoint on AI visual technology and the fashion industry.
We believe both our new identity and the website better match what we’ve become since 2013: The Visual AI Partner Of The Masters Of Fashion. What do you think?
If you have used the Wide Eyes logo in any of your marketing materials, please assist us in updating them. We appreciate your kind support. If you have any questions, please don’t hesitate to contact us.