Introducing Our New Brand Identity & Website!
We are proud to announce the launch of our new brand identity! The strategic renovations made to our logo, brand colours, and font, and website are part of the ongoing evolution of the Wide Eyes brand.
Rebranding was a must for several reasons including:
- To keep an updated identity in parallel with our significant growth last year
- To adapt, refresh and mend our brand to reflect and symbolise who we are today and who we plan to be in the future
- To help us better communicate the AI solutions we provide
- To help us define a clear and updated value proposition
- To establish a strong visual identity
New Brand Identity
After careful consideration, we chose a new logo that reflects a more trendy and minimalistic look to perfectly capture our mission: helping people discover the fashion they desire in a seamless way, and connecting their inspiration to our clients’ product catalogues. Don’t forget that our philosophy has always been Live the fashion with ‘Wide Eyes’.
Evolution of the brand ‘EYE’ symbol and font
The logo of Wide Eyes has changed from a simple eye to an evolutionary “eye” to better merge the several icons and ideas that define our company: the eye, programming, coding and the camera. The Open sans font is deliberately clean and modern, and the bold font transmits a strong personality.
Optimizing our business name
We have simplified our business name and now only go by WIDE EYES (without ‘technologies’). We dropped the term “technologies” because we are more than a SaaS company with ‘the best technology in the world’. Moving away from product focused branding, we want to communicate that we are an aiding, engaging, and customer centric team. We build partnerships with our customers and we work with our eyes wide open to help them reach their goals. Their success is our success.
Yellow is our New Blue
Breaking away from the ‘technological’ blue has not been easy. However, we found that yellow is cool and refreshing and, used in contrast with black, creates one of the most elegant and edgy colour combinations.
We could say we have chosen yellow because it transmits many of our values. Yellow is the colour of sunshine, hope and happiness. It stands for brightness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect and loyalty. Some studies show that yellow enhances vision and builds confidence. Honestly, apart from the mythical symbolic meaning behind it, we also simply chose yellow because we like it! We are straightforward and efficient like that 😉
The new website invites you to join the new visual intelligence era, providing a clear message of who we are, what we stand for and where our values lie when developing and delivering AI solutions for the Fashion industry. The Wide Eyes website also boasts a clean design and an intuitive and consistent site-wide navigation system. It is fully responsive to mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.
We’ve introduced a range of new content to the website, including a Case Studies section to show you how other fashion retailers and partners use our solutions. A premium selection of AI use-cases in fashion to be inspired.
In addition, in our Careers section the visitors can discover why they should come and work at Wide Eyes, among other things.
Moving forward, we also plan to continue to add more video content and product information to provide you with all of the relevant details. We will continue to publish articles on our blog regularly, as we want to show our singular viewpoint on AI visual technology and the fashion industry.
We believe both our new identity and the website better match what we’ve become since 2013: The Visual AI Partner Of The Masters Of Fashion. What do you think?
If you have used the Wide Eyes logo in any of your marketing materials, please assist us in updating them. We appreciate your kind support. If you have any questions, please don’t hesitate to contact us.